The brand strategy behind a $900MM brand valuation. — The social activation behind "Share A Coke" 2017 short-listed for a Cannes Lion. — The camera behind six VSCO selections for honor and distinction. — The pitch strategy that won the 4A's Institute of Advanced Advertising Studies Chicago challenge. — The art activation that raised over $5,000 for a homeless shelter with no budget.
I lead perfect and imperfect teams through brand reinvigorations by designing new approaches to strategic planning for one of the largest communications companies in the world. I've worked on Fortune 500 brands across retail, hardlines, CPG, QSR, professional services, online travel, and eCommerce.
In July of 2015, I looked at a map for the one place I had always dreamed of going, the place that felt farthest away from Chicagoland -- California. So began a quest, camera in hand, to find out what this place is that we call “America” — not the global media machine, or the diplomatic super power, but the collection of metropolitan areas, states, and regions on the map that gets to use the same name for “home.”
Musings and philosophies used to mentor and lead teams through strategic thinking.