I lead perfect and imperfect teams through brand reinvigorations by designing new approaches to strategic planning for one of the largest communications companies in the world. I've worked on Fortune 500 brands across retail, hardlines, CPG, QSR, professional services, online travel, and eCommerce.
In July of 2015, I was sitting at my desk job counting all the reasons I didn’t want to be where I was. I looked at a map for the one place I had always dreamed of going, the place that felt farthest away from Chicagoland -- California. So began a quest, camera in hand, to find out what this place is that we call “America” — not the global media machine, or the diplomatic super power, but the collection of metropolitan areas, states, and regions on the map that gets to use the same name for “home.”