Hello! I'm a marketing strategy director, and I lead perfect and imperfect teams through brand reinvigorations by designing new approaches to strategic planning.

I've led planning for Fortune 500 brands across retail, hardlines, CPG, QSR, professional services, online travel, and eCommerce. My career is driven by three core beliefs: (1) I believe that great strategic thinking makes it easy and compelling for an audience to see the ordinary world in an extraordinary way. (2) I believe that if what a good strategist does is find, synthesize, and present information compellingly, then the future of our discipline lies with data visualization. (3) I believe that it's hard to engage with social issues when you don't understand them, and that social change agents have a responsibility to reduce complexity via communication.