Mary Kay / Digital Campaign (Pitch)

The Ask: As part of the National Student Advertising Competition (NSAC), develop a campaign that would help one of the country's oldest and most famous direct-to-consumer cosmetic brands become relevant with a new generation of young women, both as buyers and sellers of Mary Kay.

My Role: Elected as chair of the University of Illinois's NSAC team to lead research, brand planning, and comms planning, as well as presenting the pitch to Mary Kay and agency executives.