Roger Ebert's Film Festival / Social Strategy

The Ask: As part of the famous film festival's first ever organized PR effort, expand the fest’s online presence, raise its global awareness, and create more brand-audience conversations.

My Role: The first ever social media director for the festival. 

The Outcome:

  • Increased the brand’s Klout score by 28 pts., following by 210%, weekly total reach by 4910%, and brand discussion by 15,556%
  • Sold the festival out